Senior Manager Community Marketing
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and launch community marketing programs in North America. You will define the community vision and strategy, execute events and engagement programs, manage member communications, create scalable content, establish performance metrics, and collaborate with marketing, design, account management, and commercial strategy stakeholders.
Requirements
- 10+ years of B2B marketing experience
- At least 5 years focused on community building
- Experience executing virtual and in-person community events
- Experience with webinars, meetups, third-party sponsorships, and flagship events
- Experience managing event promotion and logistics end-to-end
- Ability to establish KPIs, measure success, and use insights to inform strategy
- Strong relationship skills
- Excellent written and verbal communication skills
- Ability to travel domestically and internationally 30% or more
Responsibilities
- Develop the community marketing strategy for North America
- Define the community vision, audience segmentation, program pillars, success metrics, and roadmap
- Execute events, regional meetups, webinars, and user groups
- Develop member-facing communications
- Build a content engine from community engagement
- Define and report on KPIs and program insights
- Optimize programs using data
- Collaborate with marketing, design, account management, and commercial strategy teams
