Senior Brand Designer (Freelance)

Skills

About the Role

You'll own Finary's brand design across Growth, Marketing, Content, and key product-adjacent moments, shipping the assets teams need while building the systems that make everyone faster. From paid ads and social visuals to YouTube thumbnails, email assets, landing page visuals, iconography, illustrations, and motion, you will ensure Finary shows up consistently, clearly, and on time. You'll work across high-visibility launches, campaigns, events, and everyday touchpoints, building templates, components, and guidance that scale without going stale. You'll combine strong visual craft with an understanding of marketing, growth, performance creative, UX writing, and brand systems, proposing strong creative directions and connecting visual decisions to acquisition, conversion, and campaign performance. You'll fold AI into your workflow to prototype faster, automate smarter, and explore further, pushing the work until it's sharp, then shipping it.

Requirements

• 4+ years of experience in brand design, ideally at top-tier startups or studios
• A portfolio that shows strong visual taste, brand systems work, and ability to execute at a high level across mediums
• System-minded builder who likes fast loops, high craft, and measurable impact as an IC
• Strong brand design craft and a high bar for visual quality
• Understanding of how visuals, messaging, and copy work together
• Ability to connect creative decisions to acquisition, conversion, and campaign goals
• Experience using AI tools in creative process for production, prototyping, or experimentation
• Ability to work independently from a brief and bring proactive options
• Clear communication skills and ability to explain design rationale
• Collaborative with Growth, Marketing, Product, Content, and Design teams
• English mandatory; EU/UK location within ±2h CET

Responsibilities

• Design across key brand moments including product launches, campaigns, events, and undefined moments
• Create and ship marketing and content assets such as paid ads, performance creative, social media visuals, YouTube thumbnails, email/newsletter assets, landing page visuals, event kits, merch, hero assets, iconography, illustrations, and motion
• Build and evolve a practical brand system including reusable Figma templates, campaign layout systems, social and ad templates, reusable components, iconography, illustration, motion guidance, and brand rules
• Drive high reuse by helping Growth, Marketing, and Content ship assets faster through approved templates and modules
• Help develop and contribute to clear and usable brand guidelines and documentation
• Develop campaign concepts and creative directions, not only final production assets
• Bring proactive creative input to briefs by asking questions, proposing options, and connecting visual decisions to campaign goals
• Manage timelines and feedback loops to keep projects moving and quality high
• Support acquisition and conversion goals by connecting creative decisions to audience needs and campaign performance
• Use AI tools to accelerate exploration, copy iteration, production, prototyping, and creative execution
• Ensure brand and marketing work feels cohesive with the broader product experience