Public Relations and Communications Lead
zkLink Labs develops zkLink Nova, an aggregated Layer 3 zkEVM network, and zkLink X, application-specific aggregated rollup infrastructure. Its products aggregate liquidity across Ethereum and connected Layer 2 networks for users and developers building high-performance applications.
Projects
About zkLink Labs
zkLink Labs operates rollup infrastructure intended to address multi-chain liquidity fragmentation and simplify deployment of decentralized applications. zkLink Nova is a general-purpose aggregated Layer 3 zkEVM network with bridging and explorer services, while zkLink X provides customizable application-specific rollups, SDKs, APIs, and zero-knowledge proof-based multi-chain state synchronization. The organization serves dApp developers and users of multi-chain trading and DeFi applications.
Skills
About the Role
You will cultivate a robust industry network and establish strong relationships with reporters and media outlets across Crypto, DeFi, and NFT sectors. You will develop and execute paid and organic PR and communications strategies, produce press releases, blogs, white papers, and case studies regularly, lead proactive media outreach to secure coverage, collaborate with cross-functional colleagues to keep messaging consistent, and strengthen partnerships with media publications.
Requirements
- Bachelor's degree in Communications Public Relations or related field
- Minimum 3 years of experience in PR or Communications for a web3 or crypto company
- Strong network of top tier crypto media
- Exceptional writing and editing skills with ability to distill complex technical details into clear narratives
- Experience in a PR agency or as a journalist preferred
- Excellent written and spoken English
- Understanding of internet culture and crypto community trends
Responsibilities
- Develop and implement paid and organic PR and communications strategies to maximize high-quality media coverage
- Cultivate and maintain a robust industry network and relationships with reporters and media outlets
- Conceptualize and oversee creation of press releases, blogs, white papers, and case studies on a regular basis
- Lead proactive media outreach to identify press opportunities and secure prominent coverage
- Collaborate with cross-functional teams to ensure narrative consistency and compelling messaging
- Strengthen relationships with media publication partners
Benefits
- Remote work
