Product Lead Revenue
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards. It serves consumer brands, particularly Shopify-based DTC brands, by helping them engage communities, increase customer loyalty and lifetime value, and track community-driven sales and data.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own revenue surfaces from discovery and scoping through launch and performance tracking. You will run experiments to improve conversion, buyer activation, repeat purchase, average order value, and expansion. You will build buyer funnels, conduct user research, analyze data with SQL, and coordinate go-to-market work. You will partner with engineering, design, data, and brand stakeholders, use AI in your workflow, and design AI-driven commerce experiences.
Requirements
- 5–8+ years of product experience or equivalent trajectory
- Experience in consumer commerce, marketplaces, or B2B2C environments
- Monetization expertise in conversion, repeat purchase, average order value, and expansion
- Track record of shipping products that drove measurable revenue
- Experience using AI for research, analysis, prototyping, and writing
- Knowledge of agentic products and AI-driven commerce experiences
- Ability to reason about take rate, pricing, and two-sided economics
- Experience in a 0-1 environment
- Experience conducting user interviews
- Stakeholder alignment and communication skills
- Understanding of Shopify, checkout, app ecosystems, integrations, or attribution
- Experience with conversion optimization, loyalty, subscription, or repeat-purchase mechanics
Responsibilities
- Own revenue surfaces end to end
- Improve conversion, buyer activation, repeat purchase, average order value, and expansion
- Build and improve funnels from engagement to purchase, upsell, and expansion
- Balance buyer value, brand-side margin, take rate, and reward economics
- Run user research on buyer intent and friction
- Partner with engineering, design, data, and brand stakeholders
- Analyze data and write SQL
- Coordinate go-to-market work and product packaging
- Use AI to improve product workflows and commerce experiences
Benefits
- Remote work
- Equity
