PR Director APAC

Toronto-founded enterprise AI company building foundation models, agentic AI, enterprise search, and private deployment products.

Toronto, Canada
About Cohere

Cohere provides enterprise-focused AI models and end-to-end products, including North for agentic workplace AI, Compass for enterprise search, and models for generation and retrieval. It supports private, VPC, and on-premises deployment options.

View jobs by Cohere

Skills

About the Role

You will establish the APAC PR and communications function, hire PR managers and agencies, and create regional communications plans. You will develop messaging, oversee communications channels and events, apply AI to content workflows, use audience insights, coordinate crisis response, and align communications across functions.

Requirements

  • 12–15 years of in-house corporate communications experience
  • 5+ years of people-management experience
  • PR agency hiring, onboarding, and management experience
  • Pre-IPO communications experience
  • Policy and regulatory communications experience or interest
  • Exceptional writing
  • Executive and people-team communications partnership experience
  • Project management
  • Creative communications and storytelling
  • Relationship building
  • Prioritization in fast-moving environments

Responsibilities

  • Build the APAC PR and communications function
  • Hire PR managers and agencies across key APAC territories
  • Implement regional PR and corporate communications strategies
  • Craft messaging and materials with PR, marketing, sales, and stakeholders
  • Develop rapid-response capabilities
  • Oversee speaking engagements, conferences, customer events, and leadership gatherings
  • Adopt AI integration for communications workflows
  • Optimize APAC communications channels
  • Lead APAC storytelling initiatives
  • Use data and audience research to inform communications strategies
  • Coordinate crisis and issues communications response
  • Integrate internal communications, PR, marketing narratives, and executive messaging

Benefits

  • Weekly lunch stipend of $75/£75 or local equivalent
  • Health and dental benefits
  • Mental health budget
  • RRSP matching, 401K, and pension scheme
  • Parental leave top-up for up to six months
  • Arts, culture, fitness, wellness, quality-time, and workspace-improvement benefits
  • Six weeks of paid vacation
  • Remote-office travel budget and annual company offsite
  • Co-working benefit
  • $500 home-office stipend
  • Office lunch program, snacks, and community events
PR Director APAC at Cohere | JobStash