Marketing Specialist (Email, Reputation & Affiliate)

Skills

About the Role

This role owns three key reputation and growth channels at Unlimit owned email earned media and partnered affiliates The goal is to ensure a consistent credible brand story across every merchant touchpoint while driving commercial impact Email is managed as a communications and campaign channel while CRM systems and marketing operations remain the responsibility of the Marketing Operations team

Requirements

• 3+ years across marketing communications, PR, affiliate/partner marketing or brand management ideally in B2B fintech payments SaaS or another regulated sector
• Hands on email marketing experience building and sending campaigns in a marketing platform with segmentation and deliverability
• Demonstrable online reputation management experience review platforms public response handling listening tools and sentiment reporting
• Experience running or supporting an affiliate, referral or publisher programme including tracking attribution and commercial negotiation
• Excellent written English and strong editorial judgement
• Working knowledge of GDPR, consent-based marketing and advertising-disclosure requirements
• Comfortable with analytics GA4 Looker Studio or equivalent and confident spreadsheet reporting
• Experience operating across multiple regions and time zones

Responsibilities

• Email Marketing and Communications Own the global email calendar including newsletters product launches webinars events nurture campaigns and client communications
• Write build test and deploy email campaigns using existing templates and audience segments
• Manage QA A B testing campaign optimisation and documentation of learnings
• Maintain email templates with Design and monitor list health deliverability and compliance escalating technical issues to Marketing Operations
• Ensure all email activity complies with GDPR and regional marketing regulations
• Reputation Management and PR Own Unlimit s presence across review platforms directories and comparison sites ensuring profiles remain accurate and up to date
• Run review-generation initiatives and respond to public reviews in line with brand guidelines
• Monitor brand mentions sentiment media coverage and share of voice providing regular insights and recommendations
• Support PR activities including media lists award submissions newsroom updates and thought leadership placements
• Coordinate reputation management by escalating issues supporting crisis communications and improving branded search visibility
• Share customer and market insights with Product Support and Commercial teams
• Affiliate Publisher and Partner Marketing Manage affiliate and referral programme including partner recruitment onboarding and performance
• Develop relationships with publishers comparison sites industry media and strategic partners
• Coordinate co marketing campaigns sponsored placements and partner content
• Ensure partner materials remain accurate compliant and aligned with Unlimit s brand
• Track affiliate performance ROI and attribution working with Marketing Operations Analytics and Finance
• Analytics and ReportingMonitor KPIs across email reputation and affiliate marketing Benchmark Unlimit s reputation and partner presence against key competitors
• Cross Functional CollaborationPartner with Product Marketing on launches and GTM campaigns Support events and webinars through email campaigns and partner promotion Contribute to marketing planning vendor management and marketing technology initiatives