Marketing Data Analyst

Skills

About the Role

You will expand PayPay's user base and improve LTV by returning insights gained from analysis back to the organization. You will conduct analysis for KPI definition and improvement, define user segments and apply them to business operations, and perform effect estimation, reporting, and validation of marketing initiatives. You will also improve and streamline analysis workflows, including the use of AI. You will work with massive payment data from over 70 million users, as well as data from the SoftBank Group such as SoftBank and LY Corporation, and the PayPay financial group, turning analytical insights into business outcomes.

Requirements

• 3+ years of practical experience in a data analysis related position
• Practical experience in data aggregation, visualization, and statistical analysis using scripting languages such as SQL or Python
• Ability to structurally understand business challenges and translate them into appropriate analysis designs
• Communication skills to clearly convey analysis results to non-analyst stakeholders and drive decision-making
• Ability to respond flexibly and build consensus with others in fast-paced and uncertain situations
• Preferred: data analysis experience in payments, FinTech, or large-scale B2C services
• Preferred: project management or people management experience in an analytics team
• Preferred: basic knowledge of statistics and machine learning
• Preferred: experience improving work efficiency using generative AI
• Preferred: business-level English proficiency

Responsibilities

• Conduct analysis for KPI definition and improvement
• Define user segments and apply them to business operations
• Estimate, report, and validate the effectiveness of marketing initiatives
• Improve and streamline analysis workflows including the use of AI

Benefits

• Social insurance (health insurance, employee pension, employment insurance, workers' compensation insurance)
• Corporate defined contribution pension plan
• Annual paid leave (14 days in the first year, prorated by joining month, usable from the first day)
• Personal leave (5 days per year; 3 or 5 days in the first year depending on joining month) for illness, injury, or hospital accompaniment of self, family, or pets
• Super flextime system with no core hours
• Overtime and late-night work allowances