Growth Marketer

Skills

About the Role

You will own the launch funnel for a consumer product, driving acquisition across key target markets and adjusting your marketing strategy to the unique characteristics of each channel. You'll work the full funnel from first touch to a launched Mind, continuously iterating to reduce drop-off and lift conversion at every stage. You'll watch post-launch drop-off and day-two return, feeding insights back into targeting and onboarding alongside data and product teams. You'll use user insights to pinpoint friction points, extract messaging hooks, and refine your channel strategy. You'll run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, prioritizing user outcomes, and you'll establish a repeatable testing framework with clearly documented wins. You'll own paid channel decisions and execute media buying against strict CAC targets, managing spend efficiently toward acquisition. You'll also look beyond paid media to develop community and referral channels as sustainable growth levers. You'll work closely with the data team to clean up tracking infrastructure, fix attribution models, and stand up a fully instrumented funnel with a clear, measured baseline you can confidently defend.

Requirements

• 5 to 6 years of experience in growth marketing with a proven track record of scaling consumer products in new markets
• Strong B2C experience in a high-growth environment preferred
• Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints
• Broad understanding of lifecycle marketing and full-funnel experimentation
• Clear communication skills to surface resource needs and bottlenecks to stakeholders
• Fluent in lifecycle and CRM tools
• Comfortable with event/UTM design, Posthog, and advanced product analytics platforms
• Comfortable in fast-paced, high-ownership environments spanning product, data, and creative execution
• Fluency in a relevant regional language such as a Southeast Asian language, Japanese, Korean, or a European language is a strong advantage

Responsibilities

• Own the launch funnel and drive acquisition across key target markets
• Adjust marketing strategy to the unique characteristics of each channel
• Optimize the full funnel from first touch to launch, reducing drop-off and lifting conversion
• Monitor post-launch drop-off and day-two return and feed insights into targeting and onboarding
• Use user insights to identify friction points and extract key messaging hooks
• Run a steady cadence of tests across landing pages, onboarding flows, messaging, and CTAs
• Establish a repeatable testing framework with documented wins and optimization baselines
• Own paid channel decisions and execute media buying against strict CAC targets
• Manage paid spend efficiently toward acquisition rather than long-term lifetime value
• Develop community and referral channels as sustainable growth levers
• Work with the data team to clean up tracking infrastructure and fix attribution models
• Stand up a fully instrumented funnel with a clear, measured baseline

Benefits

• Medical allowance
• Life allowance
• Transportation allowance
• Casual attire