Growth Marketer
Animoca Brands helps you build digital property rights by leveraging tokenization and blockchain to establish the open metaverse.
Maintainer signals as of 8/23/2026
Funding history
About Animoca Brands
Animoca Brands helps Web3 developers and users deliver digital property rights by providing operating businesses, advisory services, and investment management. With it, users can access chain-agnostic identity infrastructure, virtual worlds, and educational networks.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the launch funnel for a consumer product, drive acquisition across target markets, optimize the full funnel, run experimentation, manage paid media against CAC targets, develop community and referral channels, and improve tracking and attribution.
Requirements
- 5 to 6 years of growth marketing experience with a track record scaling consumer products in new markets
- Strong B2C experience in a high-growth environment preferred
- Proficiency in paid media and performance marketing under low CAC constraints
- Understanding of lifecycle marketing and full-funnel experimentation
- Clear stakeholder communication skills
- Fluency in lifecycle and CRM tools
- Experience with event/UTM design, Posthog, and product analytics platforms
- Comfort working across product, data, and creative execution
- Relevant regional language fluency is a strong advantage
- Web3 literacy is a plus, not a requirement
Responsibilities
- Own the launch funnel and drive acquisition across key target markets
- Adjust marketing strategy to the unique characteristics of each channel
- Optimize the full funnel from first touch to launch
- Monitor post-launch drop-off and day-two return
- Use user insights to identify friction points and messaging hooks
- Run tests across landing pages, onboarding flows, messaging, and CTAs
- Establish a repeatable testing framework with documented wins
- Own paid channel decisions and execute media buying against CAC targets
- Develop community and referral channels
- Improve tracking infrastructure and attribution models
- Stand up a fully instrumented funnel with a measured baseline
Benefits
- Medical allowance
- Life allowance
- Transportation allowance
- Casual attire
- Global, multicultural workplace
- Web3 ecosystem exposure
- Flat organizational structure
- Opportunities across subsidiary brands
