Growth Lead
Farcaster is a protocol for building decentralized social apps, allowing developers to permissionlessly build and distribute social applications and users to find their communities.
Funding
Investors
About Farcaster
Farcaster is an open protocol designed for building decentralized social applications, similar to how email supports many different clients. It enables users to establish a social identity through an onchain registry, share short text-based messages, and connect with others by following them. The protocol's architecture, comprising both onchain and offchain systems, provides a foundation for developers to create innovative apps with new features. Farcaster aims to foster a diverse ecosystem of communities for various interests, including coding, art, NFT collecting, and meme creation.
Skills
About the Role
You will develop and iterate the go-to-market strategy, run hands-on growth experiments, and execute B2B lead generation targeting risk-conscious crypto holders and distribution partners. You will use qualitative and data-driven analysis to prioritize initiatives, coordinate internal and external resources for outreach and community efforts, shape brand strategy, and translate user and channel feedback into product feature ideas.
Requirements
- Experience in marketing, go-to-market development, growth, or business development
- Growth mindset with a willingness to test hypotheses
- Hands-on execution skills
- Creative and driven
- Enthusiasm for web3 and DeFi
- Preferred experience in crypto, fintech, or finance market segments
- Preferred experience in zero-to-one environments
Responsibilities
- Refine and iterate go-to-market strategy
- Implement GTM initiatives personally and through internal and external resources
- Generate B2B leads and conduct business development outreach
- Target risk-conscious crypto holders and distribution partners
- Run hands-on growth experiments and test outreach hypotheses
- Use qualitative and data-driven analysis to inform decisions
- Build and develop brand strategy
- Translate user and marketing feedback into product feature ideas
- Coordinate community management and partnership activities
Benefits
- Equity