Growth Lead
Skills
About the Role
You will develop and iterate the go-to-market strategy, run hands-on growth experiments, and execute B2B lead generation targeting risk-conscious crypto holders and distribution partners. You will use qualitative and data-driven analysis to prioritize initiatives, coordinate internal and external resources for outreach and community efforts, shape brand strategy, and translate user and channel feedback into product feature ideas.
Requirements
- Experience in marketing, go-to-market development, growth, or business development
- Growth mindset with a willingness to test hypotheses
- Hands-on execution skills
- Creative and driven
- Enthusiasm for web3 and DeFi
- Preferred experience in crypto, fintech, or finance market segments
- Preferred experience in zero-to-one environments
Responsibilities
- Refine and iterate go-to-market strategy
- Implement GTM initiatives personally and through internal and external resources
- Generate B2B leads and conduct business development outreach
- Target risk-conscious crypto holders and distribution partners
- Run hands-on growth experiments and test outreach hypotheses
- Use qualitative and data-driven analysis to inform decisions
- Build and develop brand strategy
- Translate user and marketing feedback into product feature ideas
- Coordinate community management and partnership activities
Benefits
- Equity