Email Marketing Automation Specialist
Monetha is a Switzerland-incorporated company operating a consumer cashback and rewards platform, with business loyalty and travel-deals offerings.
Funding history
About Monetha
Monetha GmbH operates Monetha, a platform where users earn points and cashback from online shopping, surveys, and other activities, then redeem rewards for products, vouchers, gift cards, PayPal, VISA, Bitcoin, and other cryptocurrencies. Its terms also identify a separate Monetha Business loyalty tool for online shops. The company is incorporated in Switzerland and lists Zug as its headquarters.
Skills
About the Role
Own the planning, creation, execution, and analysis of email and SMS marketing programs, including campaigns, automations, templates, copy, QA, scheduling, personalization, A/B testing, and performance analysis.
Requirements
- Proven experience managing an email marketing program
- Hands-on experience with marketing automation platforms
- Knowledge of international email regulations and compliance, including GDPR and CASL
- Experience growing, engaging, and analyzing large email marketing databases
- Experience building email marketing campaigns from scratch
- Experience with Google Analytics
- Proficiency in HTML and CSS
- Experience with A/B testing and CMS
- Experience using SQL or similar query languages
- Proficiency in data analytics and interpretation
- Knowledge of SEO and SEM
- Fluent English
Responsibilities
- Maintain email strategies, flows, and unique campaigns
- Provide strategic guidance and recommendations on client projects
- Set up, test, and deploy campaigns in clients' email platforms
- Create and refine email templates
- Segment and maintain email lists
- Create automations and drip sequences
- Report on and analyze campaign performance
- Write email copy
- Produce and execute email and SMS campaigns, including HTML emails, asset coordination, QA, and scheduling
- Use web-behavior data to personalize messaging and content
- Identify improvements through new technologies, tools, partners, trends, and best practices
Benefits
- Flexible working hours
- Free parking
- Learning budget
- Sports and leisure facilities and equipment
- Possibility to work remotely
- Time off
- Workspace budget or tools
