Content & Community Marketing Manager China

Skills

About the Role

You will develop and execute community strategies for the Chinese gaming market. You will operate official social and gaming channels, create localized content and engagement programs, monitor player feedback and sentiment, manage creator partnerships and events, and turn community insights into user-experience improvements.

Requirements

• Strong understanding of the China gaming market, gaming communities, and platform culture.
• At least 3 years of community or SNS operations experience in gaming, content, entertainment, or a related industry.
• Experience operating major Chinese platforms including Bilibili, Weibo, Xiaoheihe, Rednote, and QQ.
• Experience developing community operation strategies and planning and executing content operations.
• Experience in user communication, VOC management, and community issue response.
• Strong communication and collaboration skills with internal teams and external partners.
• Strong passion for games and understanding of gaming and community culture.

Responsibilities

• Develop and execute China community operation strategies based on user behavior, platform culture, and game service priorities.
• Analyze target audiences and plan China-market communication directions for each game.
• Establish platform-specific operational strategies, content directions, schedules, communication flows, and processes.
• Identify operational improvements through user feedback, community trends, and market issue analysis.
• Operate official China SNS and community channels, including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap.
• Plan and execute localized content aligned with game updates, seasonal topics, and campaign schedules.
• Create and manage videos, short-form content, community posts, fan communications, events, and engagement programs.
• Operate UGC and fan community activation programs.
• Monitor and analyze player feedback, issues, and community sentiment.
• Share community insights internally and support responses to community issues and sentiment risks.
• Build partnerships with Chinese creators, community operators, and fan groups.
• Plan and manage online and offline engagement programs, including exhibitions, pop-up events, and community activities.
• Plan merchandise and community reward programs to strengthen user loyalty.
• Collaborate with marketing, publishing, localization, customer service, and external partners.
• Propose user-experience improvements based on game and community response analysis.