Consumer Insights Manager, Sportsbook and Predicts

Skills

About the Role

You will act as a trusted strategy partner to cross-functional leaders across the Sportsbook and Predicts portfolio, executing high-impact research projects that inform key initiatives. You will own end-to-end strategic research efforts to build a deep, portfolio-wide understanding of customers, proactively surfacing consumer, market, and competitive questions that shape prioritization and planning. You will translate ambiguous business objectives into structured, hypothesis-driven work plans, selecting the right qualitative and quantitative methodologies for the job. You will also evaluate and scale AI tools for the Insights team, developing best practices to boost research speed, quality, and consistency. You will size customer and market opportunities to guide prioritization and go-to-market approaches, and craft executive-ready narratives that frame implications, trade-offs, and recommendations to align senior stakeholders. You will synthesize findings from custom research, internal analytics, and syndicated data into clear, commercially grounded recommendations, manage external research vendors and partners, and continuously look for ways to improve research processes and stakeholder engagement.

Requirements

• 5-7 years of consumer insights / customer strategy experience in a fast-growth consumer business; OR 3+ years of experience in management consulting, corporate strategy, or a similar analytical role
• Experience executing complex custom research projects from conceptualization through reporting
• Hands-on experience using AI tools to support research, synthesis, analysis, or insight generation
• Strong analytical skills with the ability to synthesize multiple data sources into clear business insights
• Strong presentation and storytelling skills
• Proficiency in research platforms such as Qualtrics, SPSS, or similar tools
• Advanced Excel and PowerPoint skills with strong data viz capabilities
• Ability to manage multiple projects in a fast-paced environment
• Interest in sports, gaming, or digital consumer businesses
• Bachelor's degree required; advanced degree preferred

Responsibilities

• Act as a trusted thought partner with cross-functional leaders across the Sportsbook and Predicts portfolio, driving actionable insights from consumer research
• Own end-to-end strategic initiatives to build an in-depth, portfolio-wide understanding of FanDuel customers
• Proactively identify consumer, market, and competitive questions that inform prioritization and planning decisions
• Translate ambiguous business objectives into structured hypothesis-driven work plans and rigorous research designs, selecting appropriate methodologies across qualitative and quantitative approaches
• Evaluate, pilot, and scale AI tools for the Insights team, developing best practices to improve research speed, quality, and consistency
• Size customer and market opportunities to inform prioritization and Go-To-Market approaches
• Develop executive-ready narratives that frame customer implications, trade-offs, and recommendations to drive senior stakeholder alignment
• Synthesize findings across custom research, internal analytics, and syndicated data to deliver clear, commercially grounded recommendations
• Manage external partners and research vendors as needed to ensure high-quality, efficient execution of strategic insight workstreams
• Identify opportunities to improve research processes, methodologies, and stakeholder engagement models

Benefits

• Health plans including fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus and long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• 14 paid company holidays