Communications Lead, Brazil
Tools for Humanity is a technology company building products for humans in the age of AI.
Maintainer signals as of 9/2/2026
About Tools for Humanity
Tools for Humanity develops hardware, software, and services connected to World, described as an open-source real-human network. Its products include the Orb for privacy-focused proof-of-human verification, World App for World ID access, digital asset management, wallet functionality, transactions, and Mini Apps, and World Spaces for verification, community programming, and events. The company serves end users and organizations seeking to integrate World infrastructure into their projects.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
World is seeking a Communications Lead to shape and scale its communications strategy in Brazil through consumer brand storytelling, product communications, media relations, agency management, localization, reputation management, and crisis communications.
Requirements
- Minimum 10 years of communications experience.
- Strong track record with Brazilian media and ability to build new relationships.
- Experience managing external agencies.
- Experience in crisis communication and reputation management.
- Fluent written and spoken Portuguese and English.
- Strong project management and communication skills.
- Ability to work cross-functionally across time zones and deliver under tight deadlines.
- Experience in disruptive technology or startup environments; crypto, blockchain, or Web3 experience is a plus.
Responsibilities
- Develop and execute targeted communication plans for Brazil.
- Lead media relations, including press inquiries, interviews, and pitches.
- Build relationships with top-tier Brazilian broadcast, print, and online media.
- Develop localization strategies for global announcements and product features.
- Deliver crisis communication responses and establish reputation risk protocols.
- Manage external communications agencies and monitor performance.
- Oversee media monitoring, evaluate effectiveness, and draft reports.
- Create press releases, by-line articles, and other press materials.