Visual/Content Designer
Plutus offers a financial app and debit card that rewards users with its cryptocurrency, Pluton (PLU), for their everyday spending. The platform aims to integrate web3 technologies into daily financial activities, providing a more valuable and flexible loyalty program compared to traditional options. Customers can use their tokenized rewards for various real-world benefits.
Projects
About Plutus
Plutus provides a bank-like app with a loyalty rewards Debit Card, allowing customers to earn rewards in “Pluton (PLU).” These tokenised loyalty rewards can be swapped for real-world use, including card top-ups for spending at any store, travel discounts, and other benefits at over 50 Perk Partners. The platform was created to address the lack of support from banks and merchants for using web3 technologies in daily life and the limited value of traditional loyalty reward systems. Since its inception in 2015, Plutus has grown to serve over 125,000 customers, facilitating significant transaction volumes through its legacy decentralized exchange (PlutusDEX) and issuing millions in rewards.
Skills
About the Role
You'll shape and evolve the visual identity of Plutus across every platform and channel the community interacts with. You'll work across graphic design, illustration, print, iconography, email, advertising, and presentations, bringing versatility to each project. You'll partner with the Marketing team to craft eye-catching campaign material and build out design assets that are both exceptional and consistent. You'll organize and maintain a reusable asset library so the whole team can design systematically. You'll keep an eye on emerging design trends, share what you learn with the wider team, and confidently explain the rationale behind your creative decisions.
Requirements
- Interest in crypto / digital assets
- Interest in working with and expanding Plutus's visual design language
- Expert understanding of the formal elements of design, including typography, layout, balance, and proportions
- Skilled in multiple disciplines across design
- Excellent organisation and presentation skills
- Ability to work with very little guidance in a fast-paced environment
- Knowledge of asset implementation standards on iOS, Android, and Web (Figma)
- Passion for a user-first mindset and crafting excellent user experiences
- Preference for experience design
- Familiarity with 3D UI rendering software/animation (bonus)
- Previous experience designing for digital assets / crypto entities (bonus)
Responsibilities
- Create, maintain, and evolve visual design guidelines for Plutus across all platforms and channels
- Work across graphic design, illustration, print, iconography, email, advertising, and presentations
- Collaborate with the Marketing team to create eye-catching marketing material
- Design exceptional design assets
- Create, organize, and manage the asset library for reusable, systematic design
- Stay aware of emerging design trends and share knowledge with the wider team
- Provide rationale behind design decision-making