Senior Product Manager Pro Onboarding
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Maintainer signals as of 9/25/2026
Funding history
Investors
Projects
About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the end-to-end Pro onboarding experience, from a client's first landing through their first trade. You will analyze funnel performance and customer needs, identify friction, design improvements that build trust, and work with Design, Data, Engineering, and Marketing to ship personalized onboarding improvements.
Requirements
- 4+ years of product management experience
- Experience with onboarding, activation, or growth-oriented UX work
- User experience knowledge
- Data analysis and funnel analysis skills
- Ability to define success metrics
- Written and verbal communication skills
- AI tool fluency
- Knowledge of crypto and trading
Responsibilities
- Own the end-to-end Kraken Pro onboarding experience
- Assess onboarding-funnel performance and drive UX improvements
- Understand customer needs during their first days
- Analyze onboarding data to identify friction points and drop-off points
- Design onboarding experiences that build trust
- Improve the time to a client's first trade
- Partner with Design, Data, Engineering, and Marketing to ship improvements
- Use AI to identify friction, predict drop-off, and personalize onboarding paths and messaging
Benefits
- Equity
- Bonus program
- Wellness allowance
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
Hiring Process
Job-related skills or work-style assessment may be requested.