Senior Marketing Manager, Growth
Webflow is a visual web development and content management platform that lets marketers, designers, developers, and agencies build, launch, and optimize websites without heavy reliance on engineering resources. It serves a broad range of clients from small businesses to large enterprises, including brands like Dropbox, Vanta, and Spin Master.
About Webflow
Webflow provides a visual-first website builder and composable CMS that combines design, content management, and code generation in one platform. Its tools span the full site lifecycle: building sites and design systems from scratch, generating clean production-ready code and reusable components, managing content and CMS collections (including AI-assisted bulk generation), and optimizing sites for conversion, SEO, and AI-driven answer engines (AEO) through native analytics, personalization, and localization features. The platform increasingly incorporates agentic AI to draft copy, generate pages, and run experiments, with integrations such as an MCP server and Cursor for developers. Webflow serves marketers, designers, developers, and agencies, and is trusted by more than 300,000 brands, including enterprise customers like Dropbox, Verifone, Lattice, Orangetheory Fitness, Vanta, Spin Master, and 21.co, as well as agencies like Verndale and Flow Ninja.
Skills
About the Role
Own web optimization and A/B testing on webflow.com in partnership with the demand-gen team. Run a structured experimentation program from hypothesis to statistically valid result. Own the web-side execution of Answer Engine Optimization in partnership with the AEO lead. Run webflow.com as a living website that continuously evolves through page builds, design QA, performance improvements, and iteration velocity. Build and ship landing pages and site experiences end-to-end in-platform. Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline. Support campaign orchestration across the web as a channel by wiring site behavior signals into cross-channel plays. Partner with Demand Gen, Partner Marketing, Product Marketing, and the broader Revenue org. Apply AI to production growth workflows to improve content, routing, personalization, and optimization.
Requirements
- BA/BS degree or equivalent experience
Responsibilities
- Own web optimization and A/B testing on webflow.com
- Run a structured experimentation program from hypothesis to statistically valid result
- Own the web-side execution of Answer Engine Optimization
- Run webflow.com as a living website with continuous development
- Build and ship landing pages and site experiences end-to-end in-platform
- Turn webflow.com into an account-level pipeline engine
- Instrument event tracking, funnel analytics, and attribution
- Support campaign orchestration across the web as a channel
- Drive opportunities for Sales as the north star
- Partner with Demand Gen, Partner Marketing, PMM, and the broader Revenue org
- Own and optimize a high-traffic B2B SaaS marketing website as a product
- Lead a mature experimentation program
- Implement technical SEO and Answer Engine Optimization
- Leverage marketing analytics to drive business outcomes
- Apply AI to production growth workflows
Benefits
- Equity (RSUs) for every permanent employee
- Comprehensive medical, dental, and vision plans for full-time employees and dependents
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
- Flexible vacation, paid holidays, and a sabbatical program
- Access to mental health resources, therapy, and coaching
- 401(k) with 100% employer match up to $6,000 per year in the U.S. and support for retirement savings globally
- Monthly localized stipends for work and wellness expenses
- Annual WIN bonus program for eligible full-time permanent non-commission employees