Performance Marketing Specialist
Skills
About the Role
You will develop and execute performance marketing strategies, run and optimize large-scale online campaigns across channels, and lead client acquisition efforts. You will analyze data, design and run A/B tests, optimize budgets and creatives, report performance to senior management, and ensure campaigns meet compliance requirements.
Requirements
- Fluent in English
- At least 3 years of experience in a similar role at a fast-growing European fintech
- Bachelor's or Master's degree in business, marketing, communication or related field
- Deep knowledge and understanding of the crypto industry
- Excellent communication, analytical and numerical skills
- Proven track record of meeting and exceeding targets in a fast-growing start-up or scale-up
- Ability to manage large budgets autonomously and efficiently
- Proficiency with data visualization tools such as Looker Studio, Tableau or PowerBI
- Strong expertise in attribution modeling and cross-channel measurement
- Comfortable working in regulated industries with awareness of advertising compliance
Responsibilities
- Develop and execute performance marketing strategy
- Run and optimize large-scale online campaigns across Google Ads, Meta, YouTube and app stores
- Lead client acquisition strategy across digital channels and markets
- Collaborate with the marketing team to create engaging marketing materials and creatives
- Analyze campaign data and translate insights into tests and optimizations
- Design, execute, and analyze A/B tests to improve performance
- Monitor industry trends and recommend new strategies
- Prepare regular performance reports and KPIs for senior management
Benefits
- Competitive fixed remuneration
- Tailored training and development plans
- Flexible work: office in Amsterdam and/or remote
- 25 paid holidays per year
- MacBook or Windows and ergonomic equipment provided
- Monthly team drinks and yearly off-sites