Marketing Project Manager
SALT Lending helps users access cash by using Bitcoin and other cryptocurrencies as collateral for loans without requiring credit checks.
About SALT Lending
SALT Lending helps cryptocurrency holders access liquidity by using their digital assets as collateral for fiat or stablecoin loans. Users can borrow funds without selling their holdings, credit checks, or prepayment penalties. The platform offers flexible terms and automated collateral protection features. In 2022, the platform briefly paused operations due to FTX exposure but resumed lending in early 2023.
Skills
About the Role
You will take ownership of marketing initiatives from planning through execution. You will organize and track campaigns, manage social media channels, coordinate podcast production, support content and email marketing, and help deliver event marketing. You will measure campaign performance, provide recommendations, and collaborate with product, sales, and compliance stakeholders to keep marketing aligned with business objectives.
Requirements
- 1–3+ years of marketing experience, preferably in fintech, crypto, or financial services.
- Understanding of project management, digital marketing, content strategy, and social media management.
- Familiarity with G Suite, Slack, and a project management tool such as Asana or Trello.
- Experience running paid campaigns and analyzing performance data.
- Writing and communication skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Leadership aptitude.
- Track record of on-time and under-budget project completion.
- Analytical skills for marketing recommendations and decisions.
- Familiarity with Jira and Confluence.
- Knowledge of banking rules, regulations, laws, policies, and procedures.
- Agency experience.
- AML and KYC compliance experience with consumer and business lenders.
- Financial services, fintech, or blockchain experience.
- Experience with global marketing strategies and multicultural audiences.
Responsibilities
- Manage and track marketing projects and campaigns in Jira.
- Manage social media channels, content strategies, community engagement, and performance metrics.
- Coordinate end-to-end podcast production, including guest outreach, scheduling, scripts, recording logistics, publishing, and promotional assets.
- Collaborate on blog posts, newsletters, press releases, website content, and other marketing materials.
- Develop and manage email campaigns, newsletters, product announcements, and customer engagement initiatives.
- Support industry conference participation, including booth setup, promotional materials, and networking strategies.
- Track, measure, and report marketing KPIs and recommend campaign improvements.
- Collaborate with product, sales, and compliance teams to align marketing with business objectives.
Benefits
- Benefits.
- Opportunity to attend leading industry conferences and network with crypto and finance professionals.
