Campaign Strategy Senior Associate
FanDuel is a premier US-based gaming destination, offering daily fantasy sports, sports betting, and online casino games. Founded in 2009 to innovate the fantasy sports industry, it has become a leading mobile sports betting operator, allowing users to bet on sports, play online games, and build fantasy teams across a wide array of professional sports leagues.
Funding
Projects
About FanDuel
FanDuel is the premier gaming destination and #1 Sportsbook in the United States. What started as a backyard brainstorm in Texas in 2009 has grown into a major force in the gaming industry. The company revolutionized fantasy sports by simplifying the season-long game into daily contests, allowing fans to compete and win daily. Today, with over 12 million registered users, FanDuel offers a wide range of products including sports betting on leagues like the NFL, NBA, MLB, and NHL; an online casino with blackjack, slots, and live dealer games; daily fantasy sports for various sports like football, baseball, and basketball; and horse racing betting for major events. Additionally, FanDuel provides content through FanDuel TV and insights via FanDuel Research, making every moment of the game more engaging for its users.
Skills
About the Role
You will lead the execution of sport specific marketing campaigns, ensuring cross-functional alignment across teams. You will support the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. You'll collaborate closely with stakeholders across Go-To-Market, Product, Creative, and Marketing channel owners, ensuring seamless delivery of campaign plans and optimizing performance through data-driven insights. This is an exciting opportunity for an organized, customer focused marketer to have a real impact on marketing strategy.
Requirements
- 3+ years of marketing or agency experience preferred
- Bachelor's degree strongly preferred
- Strong project management skills
- Proactive problem-solving ability
- Data-driven mindset
- Excellent communication skills
- Cross-functional collaboration experience
Responsibilities
- Support end-to-end management of marketing creative development and campaign execution across channels and stakeholders
- Own asset delivery by aligning cross-functional stakeholders around shared timelines, priorities, and quality standards
- Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks
- Assess the efficacy of key campaigns with Go-To-Market, Insights, and Analytics teams, adapting future campaigns based on learnings
- Assist in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies
- Promote cross-functional collaboration to establish a cohesive communications strategy throughout the customer lifecycle
- Ensure adherence to guidelines and processes while seeking opportunities to improve workflow efficiencies
- Develop strategies that inform the creation of high-impact creative briefs
- Act as a key marketing liaison for product integrations across multiple teams
Benefits
- Health plans with options as low as $0 per paycheck
- Fertility and family planning programs
- Mental health support
- Fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- 14 paid company holidays