Brand Insights Measurement Lead

Skills

About the Role

You will lead recurring brand-health measurement and executive readouts. You will coordinate dashboard data, manage research vendors, evaluate campaigns and marketing investments, build audience and funnel analyses, maintain reliable data pipelines, and present clear recommendations to non-technical stakeholders.

Requirements

• Fluency in SQL and Python or R
• Experience designing or analyzing experiments, including A/B tests, holdouts, or lift tests
• Experience with regression, segmentation, or causal-inference methods
• Experience with end-to-end campaign measurement
• Experience building and maintaining recurring metrics reports or dashboards
• Ability to translate caveated findings into actionable recommendations
• Ability to reconcile data across first-party, third-party, real-time, and survey sources
• Bachelor’s degree or equivalent education, training, and/or experience

Responsibilities

• Own recurring executive and all-hands measurement readouts
• Lead Prosumer and B2B brand-health tracker studies and research vendor relationships
• Coordinate the brand-health dashboard across Communications, Marketing, and data science
• Support media mix modeling, multi-touch attribution, and incrementality analyses
• Run pre- and post-campaign analyses and recommend changes for future campaigns
• Synthesize campaign learnings into recurring leadership views
• Build audience and funnel analyses from awareness through conversion
• Audit and improve customer-sentiment reporting processes
• Manage data pipelines for reliable recurring readouts
• Combine behavioral, campaign, media, and survey data into defensible insights
• Present clear recommendations to marketing, sales, and finance stakeholders

Benefits

• Visa sponsorship support
• Optional equity donation matching
• Generous vacation
• Parental leave
• Flexible working hours