Product Monetization Specialist

Skills

About the Role

You will monitor and analyze user behavior and monetization data across advertising and in-app purchases, turning insights into product recommendations. You will optimize ad experiences, paywalls, pricing, subscriptions, and purchase funnels. You will develop hypotheses, lead A/B tests, research competitors, and collaborate with product, development, design, data, marketing, user acquisition, ad operations, quality control, and finance stakeholders.

Requirements

• 2–3 years of experience in product monetization, product management, growth product, or a related mobile-app role.
• Knowledge of product experimentation, A/B testing, cohort analysis, user segmentation, and data-driven decision-making.
• Expertise in app design, user engagement, and monetization strategies across ads, in-app purchases, and subscriptions.
• Understanding of mobile app technologies and app performance metrics.
• Ability to independently conduct research and stay current on mobile-app industry trends.
• Experience creating wireframes, mockups, prototypes, and user interaction diagrams.
• Practical application of Agile methodologies.
• Fluent written and spoken English.
• Ability to communicate ideas, discuss projects, and provide constructive feedback.

Responsibilities

• Monitor, collect, and analyze user behavior and monetization data across IAA and IAP.
• Identify revenue opportunities, diagnose performance changes, and turn insights into product recommendations.
• Optimize ad formats, placements, timing, frequency, pacing, and rewarded-ad experiences.
• Improve paywalls, pricing, product packages, subscription plans, trials, promotions, and purchase funnels.
• Develop product hypotheses and lead A/B tests across monetization logic, offers, and user segments.
• Evaluate experiments using revenue metrics and engagement guardrails.
• Research music, audio, entertainment, and subscription apps and their monetization models.
• Collaborate with cross-functional stakeholders to deliver monetization initiatives.

Benefits

• 100% salary during probation.
• Performance bonus with 30% of company profit shared with no cap.
• Full SHUI under Vietnamese law, premium private medical insurance, and an annual health check.
• At least 12 days of paid annual leave and 10 days of paid sick leave.
• 12 work-from-home days per year.
• Annual flexi-budget of 9,400,000 VNĐ for well-being and personal development.
• Free daily lunch.
• Free daily snacks, juice, beverages, and tea-time.
• Monthly or bi-monthly team activity allowance.
• Company learning trips.
• Sponsored sports activities.
• Sponsored overseas conferences and industry events.
• Modern equipment and AI tools.