Copy Lead
Robinhood is a financial services company on a mission to democratize finance for all. They offer a platform for commission-free investing in stocks, ETFs, options, and cryptocurrencies, as well as retirement accounts. The company provides educational resources and financial news to empower users to make informed investment decisions.
About Robinhood Markets, Inc.
Founded by Stanford roommates Baiju Bhatt and Vlad Tenev, Robinhood Markets, Inc. (NASDAQ: HOOD) aims to provide everyone with access to financial markets, not just the wealthy. The company introduced commission-free trading, revolutionizing the industry. In the U.S., Robinhood offers investing through Robinhood Financial LLC, crypto trading via Robinhood Crypto, LLC, and spending/rewards cards through Robinhood Money, LLC and Robinhood Credit, Inc. They have expanded internationally, offering stock trading in the UK through Robinhood U.K. Ltd. and crypto trading in the EU via Robinhood Europe, UAB. Robinhood also provides educational content through Robinhood Learn and financial news via Sherwood Media, LLC, supporting a new generation of investors with user-friendly products.
Skills
About the Role
You will shape and evolve the brand voice across campaigns product launches and events. You will write taglines product headlines and brand messaging that are clear witty and unmistakably on brand. You will collaborate with designers, motion designers, producers, and strategists to build coordinated cross-channel work. You will lead and develop a team of copywriters. You will present work clearly and confidently to cross-functional partners and stakeholders. You will push the brand voice forward balancing consistency with fresh creative thinking.
Requirements
- 7+ years of professional copywriting experience with a strong consumer-facing background agency experience required
- A portfolio demonstrating conceptual range and copy craft across product development brand identity and digital and broadcast channels; campaign writing is preferred
- The ability to take complex, technical subject matter and make it feel simple, human, and compelling
- A genuine flair for brevity and wit you know when one word beats ten
- Proven ability to lead creative work and influence without authority giving clear thoughtful feedback in fast-paced environments
- Deep understanding of what makes a brand voice distinct and the discipline to serve it over your own instincts
- Experience building and scaling frameworks to drive consistency
- Experience working both in-house and at creative studios
Responsibilities
- Identify define and optimize strategic copy frameworks across product launches brand initiatives and events
- Develop the brand voice across channels including broadcast audio digital social print and beyond
- Drive consistency of voice across products and our brand
- Write taglines product headlines and brand messaging that is clear witty and unmistakably on brand
- Collaborate with designers motion designers producers and strategists to build coordinated cross-channel work
- Lead and develop a team of copywriters
- Partner with Content and Strategy teams to ensure copy is on-brand and strategically grounded
- Present work clearly and confidently to cross-functional partners and stakeholders
- Find opportunities to push the brand's voice forward balancing consistency with fresh creative thinking
Benefits
- Challenging high impact work to grow your career
- Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
- Best-in-class benefits to fuel your work including 100% paid health insurance for employees with 90% coverage for dependents
- Lifestyle wallet a highly flexible benefits spending account for wellness learning and more
- Employer-paid life and disability insurance fertility benefits and mental health benefits
- Time off to recharge including company holidays paid time off sick time parental leave and more
- Exceptional office experience with catered meals events and comfortable workspaces